Keep reading because I am about to address all your questions about nailing your niche, clarifying your message, and bringing your premium offer to the masses.
I’ll show you my proven approach…
An approach that has helped my clients make SERIOUS MONEY and have MAJOR IMPACT even during a global economic shut down.
You are ready. You are enough. NOW is the time to show up and play big.
I’m inviting you to work with me…so I can help you nail your niche, clarify your message and market your business in a way that is POWERFUL and DISTINCT.
Decisions have power. This is your time to DECIDE and COMMIT to enrolling in Power + Presence + Position and be the most powerful version of yourself.
I hit a MAJOR milestone in January 2018.
“I can’t believe it. I did it.”
I closed $1M in sales in 12 months. When I started my leadership coaching company a few years earlier, that number felt totally out of reach. But a friend encouraged me to be bold, so I set an audacious goal of hitting $1M in 3 years.
I wasn’t certain I could do it. I didn’t feel “ready.” But I went for it.
But here I was, a 6’0, bi-racial woman working out of a backyard studio in teeny tiny town, living my million-dollar dream.
I got up from my desk and walked over to the window and looked out over the huge, snow-covered field outside my studio window.
“I can’t believe it. I made it happen.”
There is no experience more powerful than committing to a goal, seeing it through and making it happen.
After a few false starts, I launched my women’s leadership and business coaching company in 2015.
That first year, I did about $150,000 in sales.
The next year, I passed $350,000.
In my third year, I closed a million.
The money has been wonderful. Even sweeter has been the prestigious opportunities that have come my way.
It’s wild to think that this milestone began with my commitment.
Imagine the changes we could create if we kept our commitments to ourselves.
If you think that my experience is “special”, know that I started from ZERO.
This is me in 2013 — two young kids, lots of debt, my husband and I struggling to get two businesses off the ground.
My aesthetician — a successful business owner in her own right — told me to look up Marie Forleo. It was a passing suggestion that forever changed my trajectory.
I realized that I could build a 7-figure business that had a huge impact…from anywhere!
In 2014, I started selling coaching packages while I wound down my previous business — a communications consulting agency.
I took trainings in “online launching” and “online sales”…but I was struggling. I had no niche, my message was boring and my marketing was cringe-worthy. Case in point:
I made some sales, but it just wasn't "ME".
This is when I started to see that NONE of the online tactics would work unless I first nailed some key, foundational elements: a lucrative niche, a powerful message, an irresistible offer, and a strong marketing system.
I saw that with these foundations in place, anyone — even someone who was a total newbie to business and marketing — could make real money. It was the beginning of what I call today my Category of One Method.
It was based on my extensive training as a business journalist, PR pro, and advertising executive.
And it didn’t involve expensive websites, overpriced logos or complicated funnels that others in my industry were preaching.
Over the next 3 years, I used my Category of One marketing system to land lucrative contracts, sell-out programs, and live events, and ultimately cross the 7-figure mark in sales.
In 2019, I refined my method further, cut 60% of my audience, cut a revenue stream that contributed roughly 40% of my company’s annual sales, and continued to accelerate growth while simplifying my business.
Today I have a team of 8 full-time employees who are capable of growing the business without relying on me. My podcast is ranked near the very top in one of the most competitive categories online: entrepreneurship. I have won multiple awards for my work advancing gender equity and women’s entrepreneurship.
I have multiple six-figure cash reserves and a healthy retirement nest egg. My family takes amazing five-star vacations each year — paid for in cash — and my husband joined our business last year.
I continue to be surprised at the money-making and dream-enhancing power of a lucrative niche, a powerful message, an irresistible offer, and a strong marketing system. And I’ve committed to teaching other women entrepreneurs how to do it too.
What if you KNEW that you are 100% worthy of all the success you desire?
What if you KNEW you couldn’t fail?
And what if you knew that “failing” — is actually a super important part of the process?
I’m not asking you this question for my health.
This is a legit question.
Here are some of the women who asked themselves this question…and made the COMMITMENT.
They invested in my coaching programs (I’ll give you details in a minute) and made it happen.
Ready to meet them?
After attending a live conference I hosted in 2019, Starshema decided to invest in a coaching program with me.
At the time, she had a brand new leadership coaching business and was generating roughly $300 per month, while working her corporate job full-time.
In the beginning, Starshema had a ton of potential — but her message was vanilla and she was blending in to an already saturated market.
Through the Category of One Method, Starshema nailed her niche, elevated her position and clarified her marketing message.
Today, she is generating consistent $10K months. Her most recent live retreat sold out in 24 hours!
Are you ready to nail your niche, clarify your message and create YOUR Category of One marketing system?
Even if you’re in a saturated market, there’s plenty of room that the top. When you know how to position yourself in a category of one, your customers will see you as distinct and valuable — and they will therefore pay premium prices!
When you join Power + Presence + Position, I will show you how to use a simple framework — I call it the PSPSP framework — to nail your niche, clarify your message, craft an irresistible offer and bring it to market.
When you position your company in a Category of One, your customers LINE UP to pay your premium prices.
For example, Zeina El Sayed saw her month over month revenue QUADRUPLE when she honed in on a lucrative niche — lawyer-free divorce — and clarified her message. Not only does her business now do multiple five figures in sales each and every month, she is a regular contributor on TV.
Both Starshema and Zeina operate in saturated industries. But by nailing their niche, clarifying their message and crafting a Category of One marketing system, they have uncovered a large audience eager to pay them top dollar.
It starts by getting clear on your niche, message and irresistible offer.
Not sure you have a niche? Confused about your message?
I can help.
Inside Power + Presence + Position, I help you get clear on what makes your offerings distinct and insanely valuable — then I show you how to use the power of your story to communicate your value to the world.
Access to the Power + Presence + Position Curriculum
This curriculum provides the sales and marketing foundation you REQUIRE if you are committed to building a profitable and scalable 7-figure business. We call this foundation Preeminent Positioning, and the 5 components include:
Without absolute clarity on these elements, your company will not achieve sustainable growth, and you won’t generate C.I.A.
Over the course of 5 expertly-designed modules, Eleanor carefully walks you through the foundational elements of Power + Presence + Position. Your confidence and clarity will soar as you complete each milestone, secure in the knowledge that you aren’t just taking a course -- you are constructing a money machine that will provide an abundant life for you and the people you care about.
Weekly Strategic Advisory with Eleanor
Each week, you will receive an invitation to a group Strategic Advisory call with Eleanor. This is where we will discuss strategy, brainstorm your approach to emerging opportunities, overcome challenges, develop your 7-figure CEO mindset, and fix any issues related to your offer, pricing, messaging, marketing or sales. Get weekly, actionable and expert advice on your business over the course of your 60 days in our program. Eleanor knows what it takes to build and scale a 7-figure service business, and she is committed to helping you build the foundation and infrastructure to do the same.
Weekly Community, Coaching & Implementation (CCI)Calls
As an already successful woman leader, chances are you have a lot of people depending on you -- family, clients, community. In order to reach the next level of success in your business, you need to be fully supported in every aspect of your business.
Get your weekly dose of support, coaching, inspiration and community with our CCI Calls -- get feedback on your work, request laser coaching, brainstorm with other successful women entrepreneurs at your level.
Private, Member-Only Forum
Connect with other outstanding women leaders and surround yourself with successful business owners who like you, are experts in their field, and committed to building a lucrative business so they can have an amazing lifestyle, make an impact, and redistribute wealth.
Forge powerful friendships with ambitious and heart-centered women, network with other experts, and see the inner workings of how other women are running and growing their companies.
Our Full Curriculum, Templates and Standard Operating Procedures Library
Get access to all of our resources, downloads and high impact training materials inside our beautiful online classroom. This includes access to more than 20+ templates, SOPs, swipe files and done for you resources on everything from sales scripts, LinkedIn marketing templates, virtual assistant job descriptions and more.
Here’s what we’ll do together inside The Power + Presence + Position Business Accelerator:
Step-by-step videos and manual to help you nail your niche, clarify your message, craft your irresistible offer and GET IT OUT TO MARKET in 60 days.
I am so clear, focused and practical that there is little room for mistakes, wasted time or effort. Either you do the work and get results, or don’t do the work and don’t get results — I will be by your side, supporting you each step of the way.
Get elite business coaching from me each and every week.
You aren’t like everyone else — your work and situation are unique and distinct. So we offer tailored, customized support to ensure you get the most out of this experience and maximize your investment.
Join me each week for LIVE coaching. Then, show up for implementation coaching and small group mastermind time with our team of executive coaches.
Stuck? Need extra help? Want to talk through your idea or plan? Our elite coaching support will help.
Get live 24/7 support in our private community of women entrepreneurs from around the world.
Uncover lucrative promotional partners.
Find an elite business accountability partner.
Make lifelong friendships with brilliant, heart-centered women who understand your ambition.
Learn what marketing tactics are working — and not working — for various niches.
MODULE 1: Assume Your Preeminent Position (AKA: There’s plenty of room at the top)
MODULE 2: Craft Your Irresistible Solution (AKA: Design your premium offer)
MODULE 3: Clarify Your Message and Point of View (AKA: Stop confusing your customers, start marketing with clarity and confidence)
MODULE 4: Sell With Story (AKA: Build awareness, generate leads)
MODULE 5: Magnetize Millions With a Powerful Sales Pitch (AKA: Get Money)
The Ultimate Audience Growth Guide ($497 Value)
There are THOUSANDS of people out there who are ready to pay you premium prices for your expertise…if only they knew you existed.
Get the BLUEPRINT I continue to use to land guest speaker spots on coveted podcasts and webinars — and then how I translate those speaking opportunities into lucrative deals.
You’ll have immediate access to swipe files, templates and more.
PAY IN FULL FOR POWER + PRESENCE + POSITION AND JOIN ME FOR THIS LIVE SALES FUNNEL SESSION AND GET AN EXCLUSIVE 1:1 STRATEGY CALL WITH ONE OF MY HAND PICKED EXECUTIVE COACHES.
If you join POWER + PRESENCE + POSITION, follow our Category of One Method for 14 days, participate in the Q&A Calls and group feedback, implement and complete the action steps and don’t see results, we will provide extra coaching support to help you or issue you a 100% refund if you are unsatisfied.
Eleanor Beaton © 2021. All Rights Reserved