How to build a brand so compelling, unique and irresistible that your offers sell themselves.

This exercise book will walk you through four practical exercises to help you implement the key insights revealed in Eleanor Beaton’s essay deconstructing the Canada-based skincare company Decium: How Transparency, Non-Conformity and Delaying Revenue Helped One Woman-Led Company Build A $2.2B Valuation.

You’ll build a roadmap to...

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Create truly original offerings that buck industry norms

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Uncover and communicate a compelling brand story

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Deepen connection

with your customers

If you want to design marketing, sales and positioning strategies that really set you apart in a crowded market, click on the button below!

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