How to build a brand so compelling, unique and irresistible that your offers sell themselves.
This exercise book will walk you through four practical exercises to help you implement the key insights revealed in Eleanor Beaton’s essay deconstructing the Canada-based skincare company Decium: How Transparency, Non-Conformity and Delaying Revenue Helped One Woman-Led Company Build A $2.2B Valuation.
You’ll build a roadmap to...
Create truly original offerings that buck industry norms
Uncover and communicate a compelling brand story
Deepen connection
with your customers
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