A Personal Invitation From The Creator of The Power + Presence + Position Business Accelerator, Safi Media Founder Eleanor Beaton.

I hit a MAJOR milestone in January 2018.

“I can’t believe it. I did it.”

I closed $1M in sales in 12 months. When I started my leadership coaching company a few years earlier, that number felt totally out of reach. But a friend encouraged me to be bold, so I set an audacious goal of hitting $1M in 3 years.

I wasn’t certain I could do it. I didn’t feel “ready.” But I went for it. 

But here I was, a 6’0, bi-racial woman working out of a backyard studio in teeny tiny town, living my million-dollar dream.

I got up from my desk and walked over to the window and looked out over the huge, snow-covered field outside my studio window. 

“I can’t believe it. I made it happen.”

There is no experience more powerful than committing to a goal, seeing it through and making it happen. 

After a few false starts, I launched my women’s leadership and business coaching company in 2015. 

That first year, I did about $150,000 in sales.

The next year, I passed $350,000.

In my third year, I closed a million. 

The money has been wonderful. Even sweeter has been the prestigious opportunities that have come my way.

It’s wild to think that this milestone began with my commitment.

Imagine the changes we could create if we kept our commitments to ourselves.

If you think that my experience is “special”, know that I started from ZERO.

This is me in 2013 — two young kids, lots of debt, my husband and I struggling to get two businesses off the ground.

My aesthetician — a successful business owner in her own right — told me to look up Marie Forleo. It was a passing suggestion that forever changed my trajectory.

I realized that I could build a 7-figure business that had a huge impact…from anywhere!

In 2014, I started selling coaching packages while I wound down my previous business — a communications consulting agency.

I took trainings in “online launching” and “online sales”…but I was struggling. I had no niche, my message was boring and my marketing was cringe-worthy. Case in point:

I made some sales, but it just wasn't "ME".

This is when I started to see that NONE of the online tactics would work unless I first nailed some key, foundational elements: a lucrative niche, a powerful message, an irresistible offer, and a strong marketing system.

I saw that with these foundations in place, anyone — even someone who was a total newbie to business and marketing — could make real money. It was the beginning of what I call today my Category of One Method. 

It was based on my extensive training as a business journalist, PR pro, and advertising executive. 

And it didn’t involve expensive websites, overpriced logos or complicated funnels that others in my industry were preaching. 

Over the next 3 years, I used my Category of One marketing system to land lucrative contracts, sell-out programs, and live events, and ultimately cross the 7-figure mark in sales.

In 2019, I refined my method further, cut 60% of my audience, cut a revenue stream that contributed roughly 40% of my company’s annual sales, and continued to accelerate growth while simplifying my business.

Today I have a team of 8 full-time employees who are capable of growing the business without relying on me. My podcast is ranked near the very top in one of the most competitive categories online: entrepreneurship. I have won multiple awards for my work advancing gender equity and women’s entrepreneurship.

I have multiple six-figure cash reserves and a healthy retirement nest egg. My family takes amazing five-star vacations each year — paid for in cash — and my husband joined our business last year. 

I continue to be surprised at the money-making and dream-enhancing power of a lucrative niche, a powerful message, an irresistible offer, and a strong marketing system. And I’ve committed to teaching other women entrepreneurs how to do it too.